“As we apply the idea of begin with the end in mind, we realize the power of directing and encouraging fruitful future personal relationships. The wealthy elite have done it for generations, societally, culturally and even in family.“ J Loren Norris

“Phobia is an illogical fear. Fear is a driving force of thought and emotion, an attitude if you will which paralyzes often crippling acting on common sense.“ J Loren Norris

“Leaders must display honor both to those they serve as clients or employers and those the lead.” J Loren Norris

“I cannot say it strongly enough NO ENERGY has killed more dreams before they get out of bed than failure ever will.” J Loren Norris

“There will always be people who have nothing better to do than argue, create drama, distract and disrupt.” J Loren Norris

“What good is a compliment which is hollow, vain or self serving? Not much!” J Loren Norris

“The lessons we learn in life are not just for our learning. We are meant to pass them on and save the pain for future generations. We should be trusted to leave the map through the toughest times and to the promised land of success. First good dads model behavior worth emulating. Second they keep record of thoughts, successes, failures, mistakes and relationship journeys in the form of a journal. This is a simple yet effective way to leave a lasting legacy.” J Loren Norris

​“The law of the picture: people do what people see is no more evident than in the role of Dad!  Children who see a dad who is courteous, selfless, kind and filled with gratitude learn to emulate those values. A father who chooses to be absent, aloof, or oblivious is not fulfilling the role of DAD. Living the core values you wish for your children to benefit from demands awareness, attention and action. Be present. Be invested. Be intentional. That’s a good dad.” J Loren Norris..

”Children seem to have a natural knack for telling lies when they believe it will benefit them. Selfishness, emotional responses, and sometime outright meanness actually are natural in humans. Its human nature. A good dad knows this and leads their children in the direction of choosing to tell the truth even when there are consequences. The discipline and determination will bring about friction in your in parental relationships but the payoff will be worth all the struggles. Go the hard work of training them in truth Dad.” J Loren Norris

“Speak love. Speak hope. Speak faith. Speak life. These things will remain as core values in the mind of your children all their life. The environment around them will speak fear, judgment, and constant comparison to unrealistic expectations. Like filters challenge beauty and fake esteem challenges confidence the narrative of the media and social media will mock and challenge your children's personal value and constantly mock their core values. Its up to you to solidify the narrative they will live by.” J Loren Norris

“A dad who is a good leader will sacrifice time, energy and resources to become better adept at understanding his children. Knowing their individual personalities, quirks, gifts, talents and interests will go a long way in helping them to become successful at life. Two rules to apply: number one start early, number two give them definitive boundaries padded with love.” J Loren Norris

“In the context of time and maturity, the last thing a parent wants to see is their children following in the foolish decisions they made themselves. The only mistake a dad can make to worsen such a circumstance is to respond harshly enough to damage their relationship. The stability a dad leads his family with contains the strength to face bad decisions and the consequences they bring with grace, wisdom and a firm stand on dependable core values. Dads must stand their ground without standing in hypocritical judgement.” J Loren Norris

“Responsibility does not imply ownership. There are people in our life we are responsible to and those we are responsible for. As a leader, dad will one day learn stewardship as an obligation with limited rights and privileges which diminish over time. Being a good steward means easing expectations, expressing gratitude and sharing the vision with permission to participate rather than demand.” J Loren Norris

​“If you’re a dad, you’re a leader like it or not. As a leader there are roles, duties, tasks and actions which no one can perform like you. To provide insights, education, wisdom and sustenance is part of your assignment. To provide protection from harm, injury, bad decisions and bad information are also your job. The pillars of society rest on your willingness and ability to complete these assignments.” J Loren Norris

“Dads carry a heavy burden of leadership and that is the demonstration of respect for others, especially those in authority. When the moral bearings of right and wrong are lost the core values are not passed from generation to generation, a lack of accountability, a lack of respect and selfish self destruction begin to creep in. Society eventually pays the price when dads drop the ball of demonstrating proper respect and discipline.” J Loren Norris

“One of the most frustrating aspects of human relationships rest in feeling like you have not been heard. No one enjoys the position of voicelessness. Leaders know that one of the wisest, if not the most humbling action they can take is taking the time to have a simple conversation with those they lead.” J Loren Norris

“Blind spots, obstacles and blinders may have similar effect, but in the life of a leader they are significantly different. Blinders help us to focus by directing attention and minimizing distractions. Blind spots ...” J Loren Norris

”Call it shading, facets, partial representation or any other name you like. Nuance is another word for conveying something other than the whole truth. Employees do it. Politicians do it. Toddlers do it. Attorneys do it. You have likely done it, I know I have. Good leaders understand the power and purpose of nuance all the while aware of its dangers. Be alert. Look closely, listen closer and always ask, what’s the whole, entire, complete truth.” J Loren Norris

“Study the genuine article and not the litany of fakes if you want to get past the deception and get closer to the truth. Leaders who live and thrive on the glitz and glamor of the spotlight and not the transformation of their people, those are the counterfeit. Leaders who do the right thing when no one is looking and nothing is to be gained, those are the genuine article, study them, follow them.” J Loren Norris

“Living what you say you believe versus living what you actually believe might appear to be a distinction without a difference. It is not. Most people live by deeply held beliefs which are not consistent with their spoken beliefs. They act in ways which defy their expressed values. Because their subconscious beliefs drive their actions, who they demonstrate they are is not who they say they are.” J Loren Norris

​“Good vs bad or good vs evil is hard enough to discern on a regular daily basis. When we add the art of deception or agendas hidden behind questionable intentions, it takes well honed skills of people reading to mete out the truth of good or bad. Leaders must pursue the ability to interpret, clarify and strategize the mine field of disguised intentions.” J Loren Norris

“We don’t always get to choose who we lead. Promotions, new hires, attrition all effect who is on the team. While we don’t always get to choose who we will lead, we do get to choose how. We also get to choose how committed we will be to the system, the process and the team which was there before vs the change and transformation we deem to be necessary.” J Loren Norris

“Many people have the false impression that leadership always looks like the best dressed, wealthiest, most popular person touting their success. It does not! Leadership looks like someone willing to get the work done. Leadership looks like a person of influence engaging in the work and world of the causes they claim to support.” J Loren Norris

“In my own speaking and coaching business the Phoebus Cartel strategies apply. If you don’t value my research, education, advice, insight and wisdom enough to invest more than a cup of coffee, then you will likely get valid information like swing set parts which won’t likely fit together and function well. If you want the decoder ring, or build instructions, you will have to become a paying client. Once you buy in, the transformation you experience will be legacy worthy for generations.” J Loren Norris