Closing the deal... When is the right time to ask without being pushy?
What are the “buying signals” you look for?
How do you know when to ask for the sale?
Perhaps you have heard “sex sells”. You know what else sells? Scarcity! Real, imagined or even conjured scarcity. Sure, there are products with limited availability like rare and precious stones or metals. There are also unscrupulous sales persons and marketers who want you to feel like a fool for not making a buying decision RIGHT NOW!!
Many of these same marketers will follow the “high pressure sale” with a money back guarantee. Again, the guarantee might well be about their confidence in the product, service or solution they offer. It may also be a way for them to alleviate the guilty conscience for having pressured you into buying so quickly. “This offer is only good until the end of the month/ week/ day/ event/ ... UNTIL I WALK OFF STAGE - then it goes back up to the regularly over inflated price (which no one has ever paid - cause I just made it up for this promotion - like jewelry during the holidays) take advantage of me and my crazy generosity by signing up right NOW!”
Look, a good product appeals to a self selected avatar like honey to bees, cats to milk, toddlers to things they shouldn’t be climbing, and dogs to cars. If you have a solution which truly does what it claims, delivered in a quality product and with a service standard you can be proud of, you will have customers and clients in abundance.
Price won’t be an issue, false scarcity won’t be needed, manipulation will not be required. Word of mouth will create a demand. Customers will line up like a Chick-fil-A drive thru and they will all have money in hand to exchange with you.
Yes, you have to market. Yes, you have to have a sales conversation. Yes, you have to offer something of real value. Yes, you MUST deliver a quality product or service. Yes, success will follow effort and excellence.
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