Who is your heart broken for?
Who do you see in pain and you just can’t stand by silently?
Whose pain do you resonate with like it was your own?
If you are an entrepreneur you can choose for your income to drive your inspiration or you can choose for your inspiration to drive your income!
You can identify a need “which people will pay to have their needs met” or you can identify a need which you can uniquely fulfill and trust the income will follow.
Who is your heart broken for is a deeper question than “who is your target market?” But these questions are directly related. Because “Who is you heart broken for” already defines the condition, the circumstances, and the problem in need of a solution. Once you align it with the people who are broken, you will know your target audience avatar.
I challenge you to SEEK THOSE WHO NEED YOUR HELP AND THE WELL BEING OF THEIR HEART AND NOT THEIR MONEY.