“It’s much easier to sell the sizzle when someone else is harvesting the wild meat. $89 for 40 seconds - or $8,000 an hour. That’s the income for selling hype. The cost for earning $200,000 in the same 40 seconds - a broken nose, a knockout while the whole world was watching and countless hours of training leading up to it.“ J Loren Norris
HYPE VS REALITY - which one do you actually buy-in to?
After decades in advertising and marketing I realize the simple way to get the attention you want for your product or service is to “tell the end user exactly what the want to hear.” If they want to join your fitness club so they can look good by summer, it’s easier to sell a “beach body” than hours of grueling, painful, sweat inducing labor.
If they want a deck in the back yard to chill with friends and enjoy the weather - you sell the luxury upgrade to quality of life - not the labor of weather treating the wood and replacing broken boards. If they want the life style of the “rich and famous” you sell the sports cars, yachts and fine dining not the endless hours of study, dedication, perseverance and singleminded focus - because those things are hard and demanding.
It’s much easier to sell the sizzle when someone else is harvesting the wild meat. $89 for 40 seconds - or $8,000 an hour. That’s the income for selling hype. The cost for earning $200,000 in the same 40 seconds - a broken nose, a knockout while the whole world was watching and countless hours of training leading up to it.
As a leader do you have team members focused on and driven by the glamour of the end results with no expectation of the effort required to achieve it?
Do you sell the sizzle or the real deal and all it will take to get it?
Watch the video #leadingleaderspodcast 1-21-20.
LEADING LEADERS PODCAST with J Loren Norris providing daily leadership video lessons promoting faith, family and freedom for Tell It Like It Is TV .
Blog & Online Courses - www.jlorennorris.com
Insuperable Vision Workshop - Audio Download
Insuperable Vision Workshop - Audio Download with worksheets
Day after day I meet people who are struggling just to make ends meet. They are adrift in this vast sea of humanity holding on to their job, their family, their home, and their car with all they've got. They see their life experiences and education as the last hope to find their purpose and identity. They gather, fill and stuff all the money they can into every opportune investment. Yet they are empty, frustrated, angry and just plain fed up.
We have all experienced that moment; when we find yourself stuck in traffic, yelling at random strangers to do what they wish they could... but can't... GO!
The idea that life can be better than it is today is like the flame of a candle fighting for all its worth to stand against the tempest.
We all want a better life.
Even when life is good, we want more.
That idea, that flame, is the hope that lives in the hearts and minds of all of us. Should that flame be extinguished, hope itself may well go with it. It is the rut of hopelessness that traps many would be shining stars and buries that glow from the sight of the world. It is the rut of hopelessness that extinguishes that flame.
Lives that would have been a beacon to the wandering are lost at sea themselves. Inspirations of success that would have been the voices crying out to all who suffer are hidden away in their own stale lives, they cannot share who they are or what the world needs from them.
It is my passion to help you find your purpose. I want to see you become successful, but more than that to be free!
Without vision people perish.
Without vision, we seem to be lost, mind numb robots following the herd into the abyss that is everyday life. We do not live intentionally without a vision for our future. We do not live passionately without a vision for our future. We do not live productively without a vision for our future. We certainly cannot lead without a vision for our future and a vision for the future of those we lead.
This audio course will inspire and instruct you to create a vision which will become a significant driving force in your life.