“A movement consists of emotionally charged, inspired, fearlessly active believers. The buyers journey melds message and mechanics to accomplish this.” J Loren Norris
IF YOU WANT TO START A MOVEMENT YOU MUST HAVE A COMPLETE BUYERS’ JOURNEY
“A movement consists of emotionally charged, inspired, fearlessly active believers who support the cause as you have articulated it. The buyers’ journey melds message and mechanics to accomplish this.” J Loren Norris
I give full credit to the concept of marrying message with mechanics for the purpose of driving emotions to Justin MacDonald who used it when defining the buyers journey. It was a revelatory moment for me. With a background and history in both marketing communication and sales, I am very familiar with the process of persuasion and the language of sales. The sales cycle as defined by time from lead to close is also something I have taught and observed closely for decades. Marrying the two together is equal parts art (language) and science (sales tracking data).
THE BUYERS’ JOURNEY OF A MOVEMENT
Another clever articulation of Justin’s idea was expressed like this. “You must get them to believe what they need to believe, to think what they need to think, to do what they need to do.” The application of this philosophy in creating a movement is profound. If you blend this practice with the mental positioning of the “infinite game”, you will begin to understand that preplanning the conversation which WILL HAPPEN IN 15 YEARS is as critical to your success as anything you are doing in the moment. The action you want them to take: complete a customer survey, post an online review, refer a new customer, speak out against injustice, vote in a particular way is driven first by helping them to “believe what they need to believe.” It is an infinite game look at preprogrammed behavior in the future casting of your customers or vocal proponents.
WHAT MESSAGES HAVE BEEN MECHANIZED?
The number, diversity and perceived ambiguity of messages which bombard the minds of today’s youth are staggering. From elementary ages to college age, the media, the social media, sports coaches, class room teachers, peers, personal experiences, and eye witness accounts all present some significant concerns for them to consider and adopt. Some of these messages have been well thought out, well planned for the eventuality of activation 15-20 years in the future. Certain messages have been mechanized, repeated, expounded upon, repeated in other social circles, even placed in the subconscious in a way as to neither know nor truly understand the message and yet regurgitate it anyway.
Many of these messages have a deep counter intuitive meaning. They are strategically placed, tactically deployed and deeply engrained for a future use. One such phrase is this: “The system isn’t broken, it was designed to work this way.” Is this a statement about the International Monetary Fund, The World Bank, The Military Industrial Complex, The Deep State of Information and Secrets or is it a statement about institutionalized racism, police brutality and the intentional demise of people of color socially and economically? The presumed meaning and implication of this statement is as varied as the narrative it is surrounded by and as diverse as the audience and situation it is applied to. There are dozens, if not hundreds or thousands of these planted messages which have future application, but have been utilized for decades to erode trust, build barriers, breakdown relationships and bring vehement disunity.
MESSAGE OF HOPE AND A MOVEMENT OF TRANSFORMATION
Those of us who believe in unity, harmony and compassion among all humans are not altruistic fairytale believing fools. We are however, late to the party when it comes to mechanizing our message. For decades, school children of every walk have been filled to overflowing with these messages which do not promote equality, compassion and purpose. They have been indoctrinated with messages of division, comparison, unfairness, separation and distrust. It is time we counter this battle for the mind of young people. It is time we begin to plan not to REACT TO THE CRISIS OF CONSCIENCE we are facing in the moment, but plan to reinforce messages which lead the story path for an eventually expected conclusion in the next decade, in the next generation and for generations to come.
ACTION ITEMS FOR YOU TODAY
Ask yourself with regard to those you lead or influence:
One tool for you to employ is this Leading Leaders Podcast and blog. Read, view, study, share and comment on the content you find at leadingleaderspodcast.com. It’s one thing to be AWARE, but the next level of commitment is to ENGAGE. Another tool is the mentors‘ training program found on jlorennorris.com/live. You can learn and actively utilize these nine lessons immediately for $7. You can even be trained to integrate your own life experiences, personal stories, culturally relevant adaptations and to use all of those for your own income creating mentorship program.
We can bring transformation and hope to the next generation. #StoryPower is an inside job, it is also a tool for leadership, communication, sales, and training. Together we are transforming stories and transforming lives.
Insuperable Vision Workshop - Audio Download
Insuperable Vision Workshop - Audio Download with worksheets
Day after day I meet people who are struggling just to make ends meet. They are adrift in this vast sea of humanity holding on to their job, their family, their home, and their car with all they've got. They see their life experiences and education as the last hope to find their purpose and identity. They gather, fill and stuff all the money they can into every opportune investment. Yet they are empty, frustrated, angry and just plain fed up.
We have all experienced that moment; when we find yourself stuck in traffic, yelling at random strangers to do what they wish they could... but can't... GO!
The idea that life can be better than it is today is like the flame of a candle fighting for all its worth to stand against the tempest.
We all want a better life.
Even when life is good, we want more.
That idea, that flame, is the hope that lives in the hearts and minds of all of us. Should that flame be extinguished, hope itself may well go with it. It is the rut of hopelessness that traps many would be shining stars and buries that glow from the sight of the world. It is the rut of hopelessness that extinguishes that flame.
Lives that would have been a beacon to the wandering are lost at sea themselves. Inspirations of success that would have been the voices crying out to all who suffer are hidden away in their own stale lives, they cannot share who they are or what the world needs from them.
It is my passion to help you find your purpose. I want to see you become successful, but more than that to be free!
Without vision people perish.
Without vision, we seem to be lost, mind numb robots following the herd into the abyss that is everyday life. We do not live intentionally without a vision for our future. We do not live passionately without a vision for our future. We do not live productively without a vision for our future. We certainly cannot lead without a vision for our future and a vision for the future of those we lead.
This audio course will inspire and instruct you to create a vision which will become a significant driving force in your life.