"Your brand name should be associated with good citizenship, good service, good quality, good products, and good will in the community. It should not be determined by the opinions of haters who love your product and service but hate your world view." J Loren Norris
NAME IS A MANIFESTATION OF CHARACTER, DOES YOUR BRAND NAME LINE UP?
NAME - AUTHORITY - BRAND - MANIFESTATION OF CHARACTER - these are by definition interchangeable.
Color schemes, logos, tag lines, these are PR which should express and enhance your brand but they are NOT YOUR BRAND!
If you are not as focused in the actions of your business brand, your name could be Nike or your name could be mud. Look at the “smear campaign” launched against the brand names of Chick-fil-A and The Salvation Army.
They have been accused of bigotry, hatred, bias, discrimination and more. Thus far, there have been no reports of action taken by Chick-fil-A or anyone associated with the company to justify such name calling, but the name callers don’t need facts, just accusations. The power of a damaged name impacts brand reputation and eventually bottom line.
Your brand name should be associated with good citizenship, good service, good quality, good products, and good will in the community. It should not be determined by the opinions of haters who love your product and service but hate your world view.
There may never be “justice” for haters who destroy the life work of someone who has devoted their life to build a brand, do good in their community, provide jobs, provide opportunity and grow the economy.
If you want to have a good brand, a good name, a good reputation, if you want to be a trusted authority in your industry:
Watch the video #leadingleaderspodcast 11-22-19.
LEADING LEADERS PODCAST with J Loren Norris providing daily leadership video lessons promoting faith, family and freedom for Tell It Like It Is TV .
Blog & Online Courses - www.jlorennorris.com
Copyright 2019 Tell It Like It Is, Inc. All rights reserved.
Insuperable Vision Workshop - Audio Download
Insuperable Vision Workshop - Audio Download with worksheets
Day after day I meet people who are struggling just to make ends meet. They are adrift in this vast sea of humanity holding on to their job, their family, their home, and their car with all they've got. They see their life experiences and education as the last hope to find their purpose and identity. They gather, fill and stuff all the money they can into every opportune investment. Yet they are empty, frustrated, angry and just plain fed up.
We have all experienced that moment; when we find yourself stuck in traffic, yelling at random strangers to do what they wish they could... but can't... GO!
The idea that life can be better than it is today is like the flame of a candle fighting for all its worth to stand against the tempest.
We all want a better life.
Even when life is good, we want more.
That idea, that flame, is the hope that lives in the hearts and minds of all of us. Should that flame be extinguished, hope itself may well go with it. It is the rut of hopelessness that traps many would be shining stars and buries that glow from the sight of the world. It is the rut of hopelessness that extinguishes that flame.
Lives that would have been a beacon to the wandering are lost at sea themselves. Inspirations of success that would have been the voices crying out to all who suffer are hidden away in their own stale lives, they cannot share who they are or what the world needs from them.
It is my passion to help you find your purpose. I want to see you become successful, but more than that to be free!
Without vision people perish.
Without vision, we seem to be lost, mind numb robots following the herd into the abyss that is everyday life. We do not live intentionally without a vision for our future. We do not live passionately without a vision for our future. We do not live productively without a vision for our future. We certainly cannot lead without a vision for our future and a vision for the future of those we lead.
This audio course will inspire and instruct you to create a vision which will become a significant driving force in your life.