“They spend all their time, energy and attention not to mentions money gaining more wisdom, education, certifications, and presumed authority until they have nothing left for marketing.” J Loren Norris
If you really believe what you do makes a difference, why keep it secret?
Freelancers, solopreneurs, contractors and others who work for them self’s in this gig based economy often spend much of their time and money “honing their craft” as they should. Unfortunately, the process often prevents them from growing their business.
They spend all their time, energy and attention not to mentions money gaining more wisdom, education, certifications, and presumed authority until they have nothing left for marketing.
There is a great truth “if you want to grow your business offer a phenomenal quality product or service.” This is a powerful truth because the most effective and cost efficient means of marketing is “word of mouth.” Nothing brings in more business then a good referral based on a good recommendation.
HOWEVER, if the referral speaks of a top notch business operation and then points them to a second rate website, or a business owner who has no website, no quality business cards, no marketing collateral to help support the idea - then the referral falls flat. Not because the quality of your product or service is diminished, but because the IMPRESSION IS.
Watch the video #leadingleaderspodcast 1-27-20
LEADING LEADERS PODCAST with J Loren Norris providing daily leadership video lessons promoting faith, family and freedom for Tell It Like It Is TV .
Blog & Online Courses - www.jlorennorris.com
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Copyright 2019-2020 Tell It Like It Is, Inc. All rights reserved.#leadingleaderspodcast
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