“Welcome to Tim and Julie’s wedding.”
I have never MC'd a wedding for a groom named Tim and a bride named Julie at the same wedding, but I have used that phrase hundreds of times.
Because “Ladies and gentlemen may I have your attention please” has been ignored tens of thousands of times.
It’s called a pattern interrupt. It is a verbal communication tool used to shake someone’s subconscious mind out of the mode that looks like paying attention all the while carrying on another conversation either inside their head or with their neighbor.
Leaders and communicators need to learn to employ this tool when critical learning points are at risk of being swept under the mental rug.
There are ways to test for attention and awareness when training. I will share some of these in the StoryPower Workshop on June 7th.
PM me to learn more.
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