Follow up. Follow through. Or stalking. Do you believe what you have to offer is helpful or not?
If you have a solution which will truly impact and improve the lives of others you need to know something... EVEN THE LIFE SAVING URGENT RESPONSE MOBILE ICU who doesn’t show up until they are called still advertises!
Your best solution, your best help even if you are the heart surgeon relies on brand identity, top of mind awareness and constant reminders for the REFERRAL to come to you.
This requires exposure, consistency, kindness, consideration and consistency. Did I mention consistency?
“Showing up is 1/2 the battle.” True, but it’s only 1/2 the battle. What if the other 1/2 is showing up consistently? As an employee, as a leader, as a seller of products and services you must be consistent in both frequency and quality.
Photo by James Pond on Unsplash