Who is your avatar? Did they self select? What difference does it make toward YOUR success?
I have heard people when starting a business claim, “I just want to help people.” Those people often end up broke and back at a job soon.
I have heard people when starting a business claim, “I just want to do the work I love.” Many of these people will also be back at a job soon doing work for someone else... work which the absolutely loathe.
I have heard people when starting a business claim, “I tried doing ONLY the work I love, I have tried HELPING people and both of them pay the same, NOT WORTH A FLIP!”
Ok. I must confess, I was among the many who said all three of these statements.
Finally there are those who when starting a business say, “I will only pursue potential customers who I already know to have money. I will shape my products, services, pricing and branding to appeal to them and that will make me rich.”
Yet, there is another category of mindset I believe entrepreneurs should consider... WATCH THE VIDEO to learn about “self selecting avatars.”