“Don’t ask what the world needs. Ask what makes you come alive. What the world needs is people who have come alive.” Howard Thurman
Passion, purpose and profitability are often so deeply intertwined they become indistinguishable.
Many people talk about “YOUR WHY.” Your WHY becomes something of a holy grail. Both destiny and motivation to pursue destiny in one.
Many people use WHY as the explanation of their pursuit of wealth, power and status. Using WHY as the emotional appeal for others to connect to and to connect through.
I believe WHY is critical. I believe when you are living and moving and breathing according to the purpose you were made for, profit follows.
I also believe there is buried in your WHY a much deeper purpose and meaning than profitability.
When profitability becomes your why you will be chasing your tail.
Photo by Ēriks Irmejs on Unsplash