WORD CHOICE IS THE RESPONSIBILITY OF THE STORY TELLER

“Gender fluidity? Poly amorous? Right wing hate groups? Muslim Terrorist? Islamaphobia? These phrases did not exist one generation ago. But they have been etched in the minds of young people with specific meaning and attached significant emotion through repeated uses in the media. These words now carry a specific vibrational resonance. They are an energized frequency which impacts hearts and minds whenever they are spoken.”  J Loren Norris  

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WORD CHOICE IS A POWERFUL PROGRAMMING TOOL FOR STORY TELLERS AND WORLD LEADERS.

From racial slurs to politically motivated character assassinations, some words have been given meaning for the sole purpose of manipulation.

I once had a man ask “What right do you have to criminalize an article of clothing?”
Alone, the question is an interesting choice of words. The idea on the other hand would conjure some odd imagery. Think fast. What clothing have you known to be outlawed or criminalized?

While your imagination is churning on things like the swastika, the hooded sheets of the kkk, the nearly nothing of some beach goers - does the hooded sweatshirt come to mind? How about the sleeveless undershirt unaffectionately known as a “wife beater”?

When society allows hitherto unknown meanings and interpretations to be applied to words as generations change, the meaning of history is rewritten as well. Another more blatant example is the use of words like “holocaust”, “concentration camp” and “death camp”.

All of these have a definitive historical meaning. The use of these terms for political persuasion is not only journalistic malpractice, intellectual dishonesty and potential hate speech it is the worst form of manipulation backed by a wicked intent to rewrite or reframe history.

Gender fluidity? Poly amorous? Right wing hate groups? Muslim Terrorist? Islamaphobia? These phrases did not exist one generation ago. But they have been etched in the minds of young people with specific meaning and attached significant emotion through repeated uses in the media.

These words now carry a specific vibrational resonance. They are an energized frequency which impacts hearts and minds whenever they are spoken.

#StoryPower Master Class specifically and intentionally teaches story crafting exercises which examine word choice from the perspective of responsibility as a communicator not merely the effect resulting in desired persuasion.

Watch the video #leadingleaderspodcast 2-19-20.
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