Banana trees, struggle as the night, will never, ever produce oranges! E V E R ! Why?!? Because the fruit comes from the root!
Banana roots. Banana fruits. Angry roots. Angry fruits. Dead roots. Dead fruit.
I train people in leadership communication with an intentional focus on storytelling. Most people see this as a “speech coach” or a “branding coach” because their understanding leads them to see STORY only as a mechanism for connecting with others for the purpose of a sale or transaction.
Let me drop a truth bomb in your lap. The single most important story you will ever tell, the story which will lead to your success or demise, the story which will LITERALLY define you is NOT your “elevator pitch” it’s not your “best speech story” it’s not even the public presentation of your “rags to riches” story of personal transformation. No!! Emphatically NO!
The most important story you will ever utter will be the one bouncing around in your mind. The collection of your memories which you choose to recall and the ideas you TELL YOURSELF!
That’s why I teach, train and insist: The message and the messenger are inseparable. Pineapples will not produce ketchup.
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