ZUMBO JUST DESSERTS PROVES IT. STORYPOWER IS AN INSIDE JOB!

”It’s nothing new under the sun. We have heard it all our lives. “If you can’t say something nice, then say nothing at all.” For the most part, decent people try to hold their tongues when the urge to say something hurtful, cruel, demeaning and destructive wells up inside them... EXCEPT WHEN THEY ARE TALKING  TO THEMSELVES! That’s why StoryPower is an inside job.” J Loren Norris

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ZUMBO JUST DESSERTS PROVES IT.
STORYPOWER IS AN INSIDE JOB!

”It’s nothing new under the sun. We have heard it all our lives. “If you can’t say something nice, then say nothing at all.” For the most part, decent people try to hold their tongues when the urge to say something hurtful, cruel, demeaning and destructive wells up inside them... EXCEPT WHEN THEY ARE TALKING  TO THEMSELVES! That’s why StoryPower is an inside job.” J Loren Norris

​STORYPOWER IS AN INSIDE JOB
The encouragement we tend to offer others seems to be missing many times in our internal conversations. I know this for certain, I am my own five decade case study. For as long as I have been able to think, reason and talk, I have vacillated back and forth between verbose pride and self destructive self-talk. I have been halted in relationships by arrogance and an overblown ego and I have struggled with self hatred and low self esteem. I am sure no one else has experienced this journey... RIGHT?? 

STORYPOWER IS A LEADERSHIP TOOL
The number of times I have encountered people in leadership roles, parenting roles and other positions of management or influence who are careless about how they speak to and about those they lead is truly mind boggling. I have witnessed parents, teachers, managers, even ministry and government leaders belittle those who are counting on them. From name calling to public humiliation it seems as if they believe the more they can crush the will of those they lead, the more power they have to exert. Nothing could be further from the truth! If leadership is about influence, then the positive influence which builds trust and safety goes a long way in the direction of loyalty, service and sacrifice. Words, stories, illustrations and examples which encourage, empower and embolden your team members will expand your influence and strengthen your team. In fact, IF THE STORY YOU TELL to make a point involves your team, IT BETTER BE POSITIVE!

STORYPOWER IS A SALES TOOL
Building rapport is as important in sales as it is in leadership or speaking from the stage. If you don’t build rapport, you don’t build trust. If you don’t build trust, you don’t close sales. Very few things disarm and lower the guard of a prospective client or customer like a true, authentic and vulnerable personal story. If you have done your research and homework, then you know enough about the company and the person you are meeting with to know where you might have common ground. The ability to select a story from an existing arsenal of stories which you have refined, rehearsed and prepared to deliver is like having a Swiss Army knife of rapport building tools. Being constantly at the ready with a story perfect for the moment is the perfect sales application of Storypower. 

STORYPOWER IS A TEAM TRAINING TOOL
If you have ever trained a new team and found them more focused on their digital devices than your training, they may be distracted, and you may be boring. Let me go back to the power of stories. Well selected, well told, well placed stories will not only break up the monotony of dry training material, keep trainees engaged and demonstrate the more complicated aspectS you must deliver, it can also make you a more likable manager, owner or trainer. Investing the time and expense to become a better communicator is hands down the most important investment a business owner can make.  Before the newest tools, gadgets techniques, or even marketing, a leader or business owner who invests in becoming a masterful communicator will see success in pretty much any industry with any sized team. 

STORYPOWER IS A COMMUNICATION TOOL
The most common request I receive as a Public Speaking Coach is “help me write the speech that sells!” Ironically, this is an alarm bell in my mind. Immediately our relationship has shifted. Because I know the previous two points to be profoundly true and profoundly critical in the survival of the species, I am hesitant and proceed with caution. I also know that training someone to utilize the power of story selection, story crafting and storytelling when they are still dealing with unbridled ego and emotional wounds is tantamount to handing a sharpened broad sword to an angry five year old and expecting no negative consequences.  

Public speaking, leadership and influence all go hand in hand. The marketer who promises to “make you famous”, “get you on stages”, or “create your celebrity brand” without concern for the condition, maturity, responsibility and mental well being of the speaker they are selling a program to simply doesn’t grasp the gravity of the situation. In my opinion, they are sales mercenaries. They will TAKE ANYONE’S MONEY. Many are fine with a “money back guarantee” because by the time the person realizes

• A. It didn’t work for them or
• B. It has done irreversible damage to their reputation - the guarantee has expired.

MOMENT OF AUTHENTIC TRANSPARENCY
There are hundreds of public speakers who have mastered the “business of public speaking” better than I have. They have the sales funnels, high ticket sales, packed arenas to the rafters and spoken to millions. I am slow in those areas, intentionally. I am well aware of the damage done by rushing to the stage with a “sellable message.” I am also much more passionate about seeing true transformation in those I train for leadership, personal development and communication skills. I hold myself accountable for the development of the speaker, before the creation of the speech.

If you desire to master the many facets of StoryPower in your life in order to bring hope and inspiration to others, I would love to talk to you about the path to Transforming Stories and Transforming Lives. If you are looking for the quickest route to the stage, becoming a overnight celebrity, hiring a marketing guru or a booking agent, they are all over social media. Happy hunting.


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